BROCHURE VS. FLYER PRINTING - WHAT'S THE DIFFERENCE?

The main difference between flyers and brochures is in the way they are processed. Flyers are printed either on one or both sides and then trimmed to size. Brochures require the additional step of folding where a machine folds them in various styles. The page count is another difference between the two print products. Flyers can have two pages at most. Everything beyond that is usually referred to as brochures.

POPULAR FORMATS AND FOLDING STYLES FOR BROCHURES

We offer brochure printing in standard sizes and special formats. Our best-selling leaflet options include tri-fold and half fold brochures. Which folding type to choose depends on the page count of the print product. In folded brochures printing, the so-called half fold is popular. Since the paper is folded in half so that parallel pages are on top of each other, this option is only possible for flyers with four pages. From six pages upwards, one fold is no longer sufficient and you have to opt for another folding style. The letter fold also known as tri-fold is used frequently in brochures printing. Dividing your paper width by three yields a folded brochure with six panels (Z fold alias accordion fold), respectively.

PAPER OF FOLDED BROCHURES

Our coated papers are available in different weights: 80 lb. and 115 lb. paper as well as 10 pt. cardstock. The first is the most commonly used paper stock in brochure printing. For 80 lb. and 115 lb. paper, you can choose between a glossy and a matte surface. 10 pt. cardstock is matte coated.